BLENDING UP SUCCESS: HOW YOUTUBE CAN LAUNCH A BUSINESS
Imagine you’re starting your own business making blenders and all you have is 50 dollars and a dream.
Where would you start? How would you get the word out that your blender is the best on the market? Naturally, social media comes to mind as companies use social media every day to promote products and their brand. But which platform would you use? And how would you cut through all the noise?
Well, turns out we don’t have to imagine because in 2006 the blender company, BlendTec, launched one of the most successful ad campaigns on YouTube in history with only 50 dollars, and went on to become one of the biggest blender success stories in years to come.
BlendTec is but one example of many when it comes to companies capitalizing on YouTube ad strategies.
The proof is in the pudding, and if you’re launching a new business then you should start a YouTube channel immediately.
WHY YOUTUBE?
YouTube has been around since 2006 and helped launch many creator’s careers as well as companies. I’m sure you’ve heard of GoPro, the adventure camera that almost every adventure athlete owns at least two of. Their success is owed massively to the power of YouTube.
YouTube lets you connect with an audience on a more personal level and create campaigns that target certain audiences.
BRAND EXPOSURE
Because Google owns YouTube, your target audience is more likely to find your content in multiple searches.
This helps your company gain brand exposure as you share your brand story in an engaging way. These searches last longer than those on other social media platforms and new audiences have the chance to find your content.
In the industry we look at YouTube channels as a revolving glass door, where new people are coming in every day and discovering content. Even if you post similar content over and over, the audience will keep changing and engaging.
CONSUMER CONNECTION
Videos on YouTube often feel the most real. The standard YouTube audience isn’t looking for professionally made videos, just a way to connect with what they’re watching. The community tab and comment section offer direct insights on what your potential customer is thinking. This forms a rare connection directly with your audience.
VIRALITY
YouTube offers a unique way of reaching virality that other sites do not. Long-form content thrives on YouTube and that gives you a chance to develop different video series. BlendTec did exactly that with their series Will it Blend which saw massive success. GoPro also did this with user generated content that went viral.
Once videos go viral on YouTube, an audience forms and fans tend to stick around much longer.
AUTHENTICITY AND FUN
The best part about YouTube is that it is fun!
You can explore new niches, try out different types of videos, and engage with the audience while even catering the content directly to them. It gives you a chance to experiment and build a truly unique voice for your brand.
TRY IT OUT!
If you’re starting a new business, I urge you to consider creating a YouTube channel that supports it. You don’t have to make perfect and professional videos. Just get your story out there and make connections! What do you have to lose?