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RESTRUCTURING THE FOREST SOCIETY WEBSITE: A UX RESEARCH CASE STUDY When it comes to nonprofit organizations, their websites have a very import job. They must educate visitors, inspire trust, and encourage users to participate through donation, volunteering, or events. Nonprofit organizations rely on the community to support them, and in turn they rely on their […]

THE CRITICAL NEED FOR USABILITY TESTING IN UX DESIGN I have a running joke with my engineering husband that everything in the world is simply over-engineered. As humans, we take information, process it, and then try to find ways to make things easier and more efficient. The only problem is, we also tend to overthink

WHY USE THE FIVE WHYS IN CONTENT CREATION?   As a child, the only way to truly grasp what was going on in the world was by asking one simple question, “Why?” I remember having this word loaded up in my brain ready to upset my father with dozens of whys in the span of

WHY YOU SHOULD BE A/B TESTING ON YOUTUBE   I have been working in the YouTube space for over ten years now. Throughout that time, I have seen YouTube change and adopt new technologies to help creators succeed on the site. In 2023, YouTube introduced the ability to A/B test thumbnails and in 2025 they

WHAT POKÉMON POCKET TCG TEACHES US ABOUT ITERATIVE DESIGN   If you’re anything like me then you grew up playing Pokémon. Or, at the very least, collected the cards not realizing you were potentially carrying around millions of dollars in your pocket. Years later, Pokémon is still the highest grossing media franchise on the planet.

STORY OVER PRODUCT: HOW LIQUID DEATH TURNED A DUMB IDEA INTO A GENius marketing strategy   In theory, “liquid death” sounds like a substance that belongs in a sealed laboratory, never to be touched, let alone consumed by the public. In reality, Liquid Death is one of the top water brands on the shelves today,

PARENTS! it’s time to change the channel   I am currently writing an article that examines the way kid’s television programming has changed throughout the years. We went from slower-paced shows that allowed children to think critically, to fast-paced cartoons with jump cuts that could overstimulate the most grounded human.   When it comes to

RUNNING A BUSINESS AS A YOUNG WIDOWER WITH KIDS Tim DeMaio is a U.S. Navy veteran, U.S. Diplomat, and former Pentagon and oversees contractor who has struggled with over five traumatic brain injuries. It was his wife, Tabitha, who lifted him out of his depression and helped him battle the demons haunting him from his

IGNITE: HOW LIQUID DEATH STANDS OUT IN AN OVERSATURATED MARKET

AI COULD NEVER TAKE OUR WRITING VOICE If you’ve been paying attention to my blog, you will notice that my last post was written entirely by AI. That was by design. I was conducting an experiment. The goal was to see what an AI written blog post would sound like and compare it to the