WHEN A NOVICE DESIGNER BUILDS A BRAND FROM SCRATCH… 7 weeks ago, I joined a graphic design class with the graphic design knowledge of a toddler. Today, I finished designing an entire brand from scratch and I’m genuinely proud of it. Here’s how it happened… I have been working in digital media […]
BUILDING AN ENTIRE BRAND Read More »
HITTING “POST” CAN BE THE MOST IMPORTANT THING YOU DO How many times have you hit the “post” button on any social media site without ever thinking about the outcome? I know for me, I do this at least once a week. Whether I am sharing a sports moment I loved, food I enjoyed,
FROM POST TO REVOLUTION Read More »
ALWAYS JUDGE A BOOK BY ITS COVER Last week I was at Barnes and Noble looking for a new book to read and I did the thing I always do. If a cover caught my attention, I read the first paragraph and then decided from there if I wanted to keep reading the whole
JUDGING BOOKS BY THE COVER Read More »
ART IS SUBJECTIVE, BUT HIERARCHY IS NOT When I was presented with the option to take a graphic design class during my master’s program, my first feeling was fear. Even though I work with content every day, I have never been comfortable making graphics. I have always been lucky to have graphic designers assigned
VISUAL HIERARCHY RULES ALL Read More »
SOME GOOD NEWS FOR “STICKY CONTENT” During the COVID-19 pandemic in 2020, spirits were at an all-time low. Depression and anxiety increased over 25%. People were locked inside their homes and bombarded with negative news. I remember watching the news and feeling extreme amounts of dread for family members who were immunocompromised.
CREATING STICKY CONTENT Read More »
VIRALITY IS FAST, BUT REAL CHANGE IS SLOW: WHAT KONY2012 TAUGHT US It was a hashtag heard around the world: #Kony2012. I was in college when Kony started trending on social media in 2012. I will never forget hearing all about the invisible kids and being confused about what it meant. Recently, I
REVISITING KONY2012 Read More »
COLOR IN HEALTHCARE IS MORE PSYCHOLOGICAL THAN YOU THINK Last week I wrote about how important branding is in healthcare. Whenever I think about going to the doctor my initial thoughts are on expertise and care. Now, I am noticing the way in which a healthcare practice packages and brands themselves and what kind
WILL SOCIAL MEDIA END THE WORLD OR SAVE US ALL? We live in a society where almost everyone we know is connected to the internet in some capacity. According to a study done by Nature Communications, internet access has reached 60% of the global population with the average user spending over 40% of
SAVING THE PLANET THROUGH SOCIAL MEDIA Read More »
CREATING CONNECTION: WHY BRANDING IN HEALTHCARE IS ESSENTIAL When it comes to branding, healthcare isn’t usually the first thing that crosses people’s mind. As someone who works in digital media and often associates with a company’s brand identity, I had no clue how important branding was in healthcare until I started talking to my
BRANDING IN HEALTHCARE Read More »
HITTING PAUSE ON THE NEGATIVE CONNOTATIONS OF SOCIAL MEDIA Social media is a swear word in some households. The negative connotations surrounding social media is nothing new, but recently it seems like that negativity has ramped up as the state of the world rapidly declines. Last week I told my boss I was
SOCIAL MEDIA FOR GOOD Read More »