Kristin Greco

Youtube’s perfect use of behavioral economic principles   If you’re anything like me, you are addicted to YouTube. You smash the like button, comment your thoughts, and subscribe to your favorite channels. Also, if you’re anything like me, you’re a human. And humans tend to operate in weird ways. We don’t always behave the way […]

THE SHOWDOWN: SHORT-FORM VS. LONG-FORM CONTENT – WHICH REIGNS SUPREME? (AI GENERATED) THE FOLLOWING POST IS WRITTEN ENTIRELY BY CHAT GPT: For years, marketers and creators have debated the most powerful format for content: short-form or long-form. Each style has surged in popularity at different times, driven largely by shifts in audience behavior and platform

IS LONG-FORM CONTENT DYING?   Long-form vs. short-form content. It’s a battle that has become extremely prevalent in today’s digital landscape. Is one better than the other? Is long-form content dying? These are questions we ask every day in the television industry, but it’s also one that gets asked across all digital mediums. No matter

how RED BULL GIVES US WINGS through DESIGN   When you hear “Red Bull” what is the first thing that comes to mind? Is it the red, blue, and yellow energy drink consumed around the world? The athletes that are breaking records and setting limitations on what the human body is capable of? Or maybe

WHEN DREAMS BECOME REALITY   Imagine a future where you could record your dreams and watch them back the next morning. What would the device look like that recorded those dreams? How would it function? Believe it or not, one of the best ways to develop a product like this is through design. Well, design

we need to talk about corporate clutter   I’m sure you’ve heard the term “corporate jargon” at some point in your life. If you haven’t, allow me to indulge you with some prime examples:   Circle back Aligned Close the loop Bandwidth I shudder every time I hear those words in a Zoom meeting. Plenty

WHO EVEN IS KRISTIN GRECO? Hailing from the rolling hills of Connecticut, Kristin Greco is an outdoor enthusiast who loves video production and telling stories. Her obsession for producing began in childhood when she stole her dad’s old VHS camcorder. She spent the next seven summers making videos with friends and teaching herself everything there was

THE WORLD IS ON FIRE   California is no stranger to a wildfire. In fact, California sees the most wildfires out of any other state in the US. Every time the flames spread across landmarks, houses, and acres of nature, it’s as if the world is burning along with it. Images have a powerful way

ARE YOU EVEN READING THIS? I work for a major television network filled with people who are creative, smart and really good at telling stories. So good in fact, that it has gotten them into trouble. This brings me to a time when one coworker was sick of sending weekly emails that everyone appeared to

WILL AI DOOM US ALL?   Last week my dad sent me a message on Instagram that made my stomach drop. The message included a long link with his text that read, “Can you tell me if this is real? Because I am thinking about getting surgery.” Immediately the red flags flew into the air.